Eldugo is a brand which works predominantly within the industry of creating and selling handmade bags and quality accessories, incorporating traditional African designs into modern use cases.

APPROACH

Eldugo as a brand is characterised by three major themes

Eldugo strongly identifies with its roots within African heritage, especially the practice of using Ankara strips to design unique pieces

Eldugo as a brand is identified by its use of its primary colour orange, along with a combination of grey and beige variations

Eldugo's style is minimal, by attaching Ankara strips on plain canvas and letting the strip designs do the talking

IDEA

Concept, process and visual interpretation of the logo

NOTE. The term “02” and “O3” above refer to specific themes “colour” and “style”

wordmark

Logo Variation

Flowers come in a broad variety of colours; and african
fabrics likewise, displaying a diverse range of patterns.

This idea of variety is employed in the logo variation.
The flower petals in the logo change colour and
embody the print of various african fabrics, With this
the logo sports a different look in specific scenarios
e.g. media campaigns, public holidays etc.

Flowers come in a broad variety of colours; and african fabrics likewise, displaying a diverse range of patterns.

This idea of variety is employed in the logo variation. The flower petals in the logo change colour and embody the print of various african fabrics, With this the logo sports a different look in specific scenarios e.g. media campaigns, public holidays etc.

LOGO VARIATION

Concept and process behind logo variation

NOTE. The term “01” above refers to specific theme “culture”

LOGO VARIATIONS

Possible logo variations

Visual Identity

Eldugo's packaging is characterized by the use of a
single ankara strip on a plain canvas which:

1.) Places emphasis: The textile patterned strip is the
first thing to be noticed, drawing its origin from
african culture.

2.) Reflects style: Less is more, the use of little or
nothing reflects a style of minimalism which gives
a modern look.

Eldugo's packaging is characterised by the use of a single ankara strip on a plain canvas which:

1.) Places emphasis: The textile patterned strip is the first thing to be noticed, drawing its origin from african culture.

2.) Reflects style: Less is more, the use of little or nothing reflects a style of minimalism which gives a modern look.

PRICE TAGS

Tags with single ankara strips

BUSINESS CARD

Main business card

BUSINESS CARD

Possible card variations